Hyper-local Mobile Advertising
Location Based Advertising or LBA is today's most relevant and direct marketing channel that allows marketers to reach a specific target audience. LBA gives consumers control on what, when, where, and how they receive ads, it provides customers more relevant information, personalized message, and targeted offer.
There are three main potentials of LBA; reach, relevant, and result. Firstly, LBA provides marketers fantastic reach, as people almost always have their mobile phone with them. Secondly, since LBA gives customers control on how they receive ads, customers receive more relevant information, personalized message, and targeted offer. Lastly, LBA is an extremely accountable medium; it helps marketers to gain better understanding of their customers with real-time market research, which results in higher advertising impact and greater customer satisfaction.
Make your LBA permission based i.e. opt-in programs and see it emerging as the most powerful marketing program you ever devised. Location-based ads can be experienced in the popular Ohe! application - Get Ohe! for mobile now.
Imere powers India's first hyper-local mobile advertising solution for feature phones and smartphones. The solution is offered under the AdNear brand. Some highlights include:
- Hyper-local mobile advertising on feature phones as well as smartphones
- Drive foot traffic to your retail stores. Connect with local customers
- Real-time reverse targeting based on consumer's actual geo-location
- Maximized eCPMs with a valuable & relevant user experience for publishers
- Simple and quick SDK/API for in-app advertising on almost all phones
Contact us to experience or get the power of Location Based Ads for your applications.
